2010 BMW 5 series

THE NEW BMW 5 SERIES SALOON.
JOY IS AN EXPLORATION OF BEAUTY.

INSPIRING DESIGN DOES NOT ALWAY S BEGIN ON PAPER.
Beauty they say, is in the eyes of the beholder The beauty of a BMW is based on ideas. In the case of the new BMW 5 Series Saloon, the designers’
idea was to re-invent dynamism, using distinctive and elegant lines. They designed an elongated front section, which suggests power while helping to
lower fuel consumption. The interior design is both harmonious and dynamically charged. Find out more about dynamism in its most beautiful form:

AESTHETICS
What is it about the new BMW 5 Series Saloon that makes it so hard to take one’s eyes off it? Is it the expressive front? The sporty contours of the bonnet? The distinctive tail? The car’s overall elegance? The dynamic movement it suggests? Or is it simply the fact that the new BMW 5 Series Saloon epitomises aesthetic perfection?

OUR ENGINEERS EXPEND ALL THEIR ENERGY TO ENSURE THAT YOU EXPEND LESS OF YOURS.
BMW EfficientDynamics is an umbrella term for a range of technologies used to lower fuel consumption and enhance driving pleasure at the same time. Everything in the new BMW 5 Series Saloon is designed for maximum efficiency, a virtue that comes as standard in every BMW. This includes pioneering engine technology and aerodynamics. Even the surplus kinetic energy of the car that becomes available when you lift your foot off the accelerator or step on the brake is not wasted: thanks to Brake Energy Regeneration, it is converted into electricity and fed into the battery. This means less work to do for the engine, with a corresponding fuel saving. Just one feature of many that contribute to making driving pleasure more energy-efficient than ever before.

Engines drive cars. That’s what the intellect tells us. But the heart knows that a BMW engine does much more than just power a car. It’s an alchemist. The engines in the new BMW 5 Series Saloon turn energy into emotion. Torque into a quickening pulse. Refinement into relaxation. Pulling power into exhilaration. The immediate, joyful power delivery of the BMW 5 Series Saloon engines converts a minimum of fuel into a maximum of driving pleasure.

YOU CAN’T DESIGN EMOTIONS. BUT YOU CAN DESIGN ENGINES THAT AWAKEN THEM.
BMW
ConnectedDrive* is the umbrella term for BMW technologies used to establish an information network that effectively integrates the car and driver into their environment. In every situation, you can count on optional assistance systems offering you a maximum of safety, comfort and infotainment. From an Information Service to the automated emergency call triggered in the event of an accident to the innovative Head-up Display projecting important information on the car’s windscreen – BMW ConnectedDrive is all about making sure that nothing comes between you and the joy of driving.