INFECTIOUS ENJOYMENTThe BMW 1 Series. You are the 1
It starts from the moment you climb in, increases when you start up and raises the pulse rate with every kilometer you drive: the feeling of joy in the new BMW 1 Series. It's all due to the car's temperament and the BMW drive concept, making it agile and nimble. Reinforced by its athletic appearance, it will bring a smile to all passers-by. And reassures with an incomparable driving sensation that lasts and lasts: on long straight stretches, in tight curves and with 7 days of driving fun per week.
ERGONOMICS
Why you won't want to get out again.
Concentrating on what really matters - one glance at the cockpit is all that is needed for the new BMW 1 Series to make a lasting impression. Its clear and stylish design, perfectly positioned round instruments and the clear and useful range of important functions optimally located around the steering wheel make sure that a truly unique driving experience is in store for you.
The 3-spoke steering wheel lies perfectly in the hands. In combination with an optional navigation system via the iDrive controller and the folding information display, many other extra functions have been designed for optimum ease of operation.
All that is missing is you at the wheel.
COLORS:
Titanium Silver
Quartz Blue
Sonora
Sydney Blue
Havana
Sparkling Graphite
Black Sapphire
Black
Bright Red
Alpine White